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Things that actually work.
Communication, websites, social and advertising: what we have seen work, over more than ten years of doing it. No theory, no marketing waffle.
They are looking for you, just not on Google
More and more people ask an artificial intelligence instead of searching. What changes for anyone who…
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The AI that answers your customers
What I actually automated in day-to-day work, and the three places where I had to put people back.
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I let the AI write it
A site with two hundred and twenty-eight automatically generated articles. What worked, what did not,…
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Make it once
One piece done properly lives on six channels. Starting again from scratch every time is the fastest…
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Meetings that weigh
An hour with five people is not an hour: it is five. How to do the sum, and how to halve it.
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The post that never ships
Three weeks to approve a graphic that takes two hours to make. The problem is not the person drawing…
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Make them tell you no
A supplier who says yes to everything is the problem, not the solution. Eight questions to ask before…
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Your client does not read
They look at the page for eight seconds, skip about, hunt for one word. Writing for that person is a…
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Say nothing, lose the job
The client writing to you has written to two others as well. The one who answers first wins, not the…
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Say it like you would say it
Corporate jargon does not make you look sharper: it loses the client by the third line. Seven phrases…
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A social plan that brings enquiries, not likes
On social the point is not being there: it is making it pay. Likes flatter the ego, enquiries pay the…
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Paying is the easy part: when a website costs a lot and is worth little
The price does not depend on how many pages it has, but on what the site has to do. And the most…
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Opening an online shop that actually sells
Opening an online shop is easy. Making it sell is a different trade.
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Google Ads in plain words
Google Ads puts you among the top results when somebody searches for what you sell. And you only pay…
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Building an online advertising plan
Advertising online without a plan is like switching on the satnav without knowing where you are…
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Getting found on Google in 2026
Having a website is no longer enough. To be found you have to answer your audience's questions,…
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Brand identity: what it costs and why it matters
It speaks for you before you open your mouth. Worth understanding what it really costs — and why it…
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Getting people to talk about you: PR explained properly
There is a real difference between «I say so» and «they say so about me». Press relations exist for…
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Why your social videos always need subtitles
Most people watch videos with the sound off. If yours makes no sense at zero volume, it simply is not…
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How to choose your company name
It is the first word your business says about itself. Worth taking the time not to get it wrong.
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VAT and online shops: how it works today
While you sell inside your own borders it is simple. The moment you ship to a customer in another…
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