Fashion
Superga
A watch line from an iconic brand, made to be desired. Our part: the film.
For Superga we rebuilt the Steel Series watch line entirely in 3D/CGI — from modelling to final render — and took it into social formats: jewellery-grade results, with no physical set.
The challenge
A watch line from an iconic brand, made to be desired on screen. No shoot, no set: it had to look flawless in every colourway and every frame, ready to run on social and hold up under the zoom.
The idea: all in 3D
We rebuilt every watch in 3D: precise models, true-to-life materials, considered lighting. That way you control every detail — the strap, the steel, the dial — and get a clean result in any colour, with none of the limits of a photo shoot. Ready for social formats.
What we did
The film
Product front and centre, full colours, every detail in its place: a film built to stop the scroll and keep the brand in mind.
Your turn
Want work like this?
Tell us where you want to get to. We'll tell you what it really takes — and what it doesn't. A real person answers.
- A single point of contact
- A clear quote
- No commitment