Food
Italverde
A food brand that has to stay alive week after week. We tell its story where it counts: on the plate and on screen.
Italverde is a fruit-and-vegetable company: preserves, spreads, pickles in oil and, more recently, extra-virgin olive oil. For years we've kept its presence alive every single week — video recipes we shoot and edit ourselves, ongoing social management, design, the catalogue, the labels and the new website.
The challenge
A food brand that can never go quiet. Honest products, a short supply chain worth telling, and an audience that wants food to move them — not to read a spec sheet. The presence has to be fed every week, with content that makes mouths water while staying true to the brand's identity.
The idea: cooking as content
Food sells when your eyes are hungry. So we made recipes the heart of the communication: the company's real ingredients — escarole, potatoes, piennolo tomatoes — become video recipes shot in the kitchen, from raw ingredient to finished plate. The community keeps the format fuelled: family recipes come in from the followers, and we bring them to screen. The brand steps into the kitchen with people, not in front of them.
What we do, every month
From the post to the product on the shelf
Over time the work moved beyond social: we shaped the product catalogue — the layout and look of the preserves, the pickles in oil and the spreads — and designed the labels for the new lines. Communication and packaging speaking to each other, in a single voice.
When a product is born, we launch it
When the company also became an extra-virgin olive oil producer, we built the social launch of the Oro verde: a creative idea designed to announce it and make it desirable, backed by one paid ad a week.
The products and the brand belong to the company. Our part is the communication: strategy and planning, video production (filming and editing), social management, design, catalogue, labels and website.
Your turn
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