Events · Culture
I Centenari
The client that gives a voice to people who have a hundred years behind them and a story to tell. Generations talking to one another — staged, and put into circulation.
We work with I Centenari — the Association of Italy's Historic Family Businesses — on an ongoing basis: the new website, a social presence built around a dedicated format, paid campaigns and video production. Including the filming and editing of «Generazioni in Dialogo», their event at the Veneranda Biblioteca Ambrosiana.
The challenge
Founded in 2001, the Association brings together Italian family businesses with more than a century of history behind them. A heritage of memory and corporate culture that tells itself effortlessly in person, yet risks sitting still online. They needed a carefully kept, consistent digital presence — one that could make that history feel current without betraying its tone.
What we did
A relationship that runs month after month: the content calendar, the stories, the posts for anniversaries and the pieces on member companies, paid campaigns always live on the page. And a website kept up to date as the Association grows, with new members and new sections.
The social format
We built a recognisable format for them: a fresh choice of colours and type, lighter and sharper, right down to the opening and closing titles of the videos. A consistent visual signature that holds every piece together and makes it recognisable at a glance.
«Generazioni in Dialogo»
The Association's conference, «Corporate culture between memory and the future», hosted at the Veneranda Biblioteca Ambrosiana together with Museimpresa. Our part: the filming on site, the editing and the graphics — including the lower-third name caption for every speaker on stage — and the publishing of the video. From the round table to the packed room, all the way to a story that keeps circulating long after the day itself.
The social format, the graphics and the video editing are ours. The event «Generazioni in Dialogo» belongs to the I Centenari Association together with Museimpresa; the trademarks of the member companies belong to their respective owners.
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