Social video · Food
Espressioni Popolari
A food brand to keep alive week after week, told video-first.
Espressioni Popolari is a Neapolitan street food brand that has to stay alive every single week. We've handled its communication continuously for years: social content, photo and video, graphics and paid campaigns — with the product always front and centre.
The challenge
A street food takeaway can't speak in one-off campaigns: it lives on constant presence. We needed a flow that never stops — making people hungry every day, holding a community together and giving a voice to a tradition, from cozzetielli to the cuoppo, all the way to the dates that mark the calendar.
The strategy: video at heart
We put the product front and centre and tell its story above all in video: it's the format that makes food irresistible and travels the furthest. Prep reels that show how a dish comes to life, skits and sketches that pull you into the atmosphere, content tied to holidays and themed days. A content plan that goes out like clockwork, week after week.
What we did
The product, told well
From the frittatina to the cuoppo, from cozzetielli to fried pizza: every item gets its own treatment. The same goes for everything around it — the menu, the in-store screen graphics, the content for special occasions — all built with one consistent identity.
A presence that never stops
It's a relationship that lasts: the calendar never empties out, and it grows with the brand. When a new opening came around, the communication was right there for it — from the build-up to the launch, with content ready for the right moment.
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