Retail · DIY
Bricofer
The DIY chain that has to stay alive all year round, holidays included.
For a DIY chain with stores across the country, we keep the brand present all year long: editorial calendar and social management, store photo and video, product reels, paid campaigns and review care. A relationship that lasts, month after month.
The challenge
DIY runs on occasions: holidays, themed days, the change of seasons, promotions, new openings. Plenty of stores, each with a life of its own, and a calendar that can never sit empty. The presence has to be constant and recognisable, right when the customer is about to decide where to go.
The strategy
A monthly editorial calendar that follows the rhythm of the year and of the stores. The content hooks into the key dates and standout days, the promotions and the seasonal products; the faces stay those of the store's own people, with a light, direct touch. Presence is organic and paid together, across several channels — TikTok included, opened up for the stores.
What we did
Month after month: content scheduling, product reels for the stores, videos for the new openings, photos selected and retouched, paid ads and announcements, plus replies to and monitoring of reviews.
The store videos
New openings and departments turn into stories: short videos shot down the aisles, with the store's people front and centre. Nothing formal — all built for the scroll and to make the store feel close.
The Bricofer brand, identity and store graphics belong to Bricofer; our part is producing the content, managing the social channels, photo and video, planning and media.
Your turn
Want work like this?
Tell us where you want to get to. We'll tell you what you really need — and what you don't. A real person replies.
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